Corporate & Life Coach · Est. 2004

Welcome. Let's better your life, together.

Certified coaching grounded in Emotional Intelligence, NLP and CBT — for individuals, teams and organisations ready to make better decisions, on purpose.

20+Years in practice
NLP · CBTMethodology
5EQ competencies
Jason Firmani, Corporate & Life Coach
Real change starts with a real conversation.
Jason Firmani logo JASON FIRMANI
LIFE COACH
Jason Firmani
About Jason

An author, coach, and steady hand for personal transformation.

An experienced author and certified corporate and life coach in private practice since October 2004, Jason specialises in guiding individuals from where they are to where they aspire to be — offering clear, actionable steps to bridge the gap. Whether advancing a career, improving relationships, or overcoming personal challenges, his approach meets each client where they stand.

With nearly two decades of hands-on experience, his clients describe him as highly motivated, compassionate and focused — committed to ongoing professional development so every session brings the same energy and dedication, individual to organisation.

Alongside life coaching, Jason runs a specialised addiction recovery programme combining coaching and mentoring techniques, using Neuro-Linguistic Programming (NLP) and Cognitive Behavioral Therapy (CBT) to help clients break free of self-defeating patterns and achieve lasting change.

2004In practice since
NLP+CBTCore methods
1:1 + OrgIndividuals & teams
Jason Firmani
Founder, Jason Firmani Life Coaching
Life Coaching

Five competencies. One clearer way of seeing yourself.

Life coaching, grounded in the principles of Emotional Intelligence, gives you the means to answer the hard questions and handle the limiting thoughts that keep showing up.

The five competency areas

The programme is tailored to each individual, but it focuses on five core areas — building the self-understanding needed to take charge of life's choices, big and small.

  • 01 Self-awareness — how do I see myself?
  • 02 Self-regulation — am I managing anger and stress correctly?
  • 03 Self-motivation — what truly motivates me?
  • 04 Relationship management — do I build trust and handle conflict well?
  • 05 Social-awareness — do I really listen, with empathy, to others?

Through the programme you'll work through questions like:

  • What values drive my decisions?
  • What basic needs aren't being met?
  • Do I judge others by pre-conceived ideas?
  • Am I assertive at work and at home?
  • Do I have work / home balance?
  • Am I there for the people in my life?

Have you asked yourself —

  • What am I supposed to do with my life?
  • Why can I not be as successful as others?
  • Why don't others understand me?
  • Why can't I have it all — the job, the partner, the things others seem to have?

Or had the thought —

  • Nobody understands me.
  • I can't control my anger.
  • I am so stressed.
  • It happens to other people, not me.
Jason Firmani coaching

"The coach's role is to provide the knowledge, skills and behaviours to make a difference in your own life — by making better decisions."

— Jason Firmani, Corporate & Life Coach
Out Patient Program

An alternative to rehab — through coaching and mentoring.

A proven 6-week outpatient programme for alcohol and substance abuse, including a 30-day detox, addressing the key influencers and factors leading to addiction.

01Faulty belief systems
02Unfulfilled emotional needs
03Character disorders
04Fundamental lies

You get

  • Weekly coaching sessions
  • Understanding addiction and the addict
  • Life and coping skills
  • New lease on life
  • Relapse prevention
6-week programme

Combines NLP and CBT throughout, giving you the best opportunity to move forward — with a structured 30-day detox built into the outpatient model.

Enquire about the programme
What's On Your Mind?

Great conversations start with coffee.

Consultccino — coaching over coffee
#consultccino
R320 / 30-minute session

Book a 30-minute coaching session at a coffee shop. Includes a full life coaching experience and a cappuccino — or beverage of your choice.

30 minutes Coffee shop setting #jasonfirmanilifecoach
"Some of my best coaching happens over a good cup of coffee — let's talk." — Jason Firmani
Book a Consultccino
Contact

Start with a conversation.

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